Shouldn’t a business “plan” lay out the steps necessary to achieve the business’ goal? Shouldn’t those steps be specific enough to guide the business owner and not be so nebulous that he/she still has doubts and worries about a wasted effort? After reading this article and others, I now know I have the answer to this. My process is the most effective, most efficient, and most straightforward method there is for developing a genuine, honest business plan. I can take someone through it in a 15-minute PowerPoint presentation. It makes sense … complete sense. Thanks to the authors of this article!