Be careful when selecting your market research sample group to question. To get useful market research data, your sample group needs to be relevant to and representative of your target population . Notice that in my blind and drapes business market research example, I moved from asking customers in the store to questioning randomly selected members of my targeted population. That's because just asking people in the store isn't good enough. Some of them will say "Yes" just because they like me or don't want to offend me. Informal market research is always tainted to a degree by the relationships of the people involved.
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