So by using these design cues to indicate call-to-action, we are now free to use the meaning of the link text to convey additional helpful information SPECIFIC to the destination page, . putting the ensuing interaction in context. I’m a great fan, and so is Google, of using the page title of the destination page as the link text (Is that a coincidence?) Users like consistency, it reduces the cognitive load and it makes them feel comfortable when they land on a page with content that the link that they have just clicked described. A page title, and it’s referring link, should as accurately as possible describe the contents of the page.
In an era when movies are constantly under attack for whitewashing, which is supposedly for box office reasons; female roles rarely get as much speaking time or marketing focus as males, again, for marketing reasons; and most movie posters have a massive collection of familiar names and faces used to convince people to see the movie, it seems like the typical approach to box office success is settled business. But then there’s Wonder Woman , and every single poster – without exception – has featured one, and only one, character: Diana.