With a Classic Structure
In a speech where you're trying to persuade someone, the classic structure is called "Problem-Solution." In the first part of your speech you say, " Here's a problem, here's why things are so terrible. " Then, in the second part of your speech you say, " Here's what we can do to make things better. " Sometimes it helps to persuade people if you have statistics or other facts in your speech. And sometimes you can persuade people by quoting someone else that the audience likes and respects.
Doing the same thing in the same way creates a pattern that helps a reader follow along.
On this page I've used a parallel structure for the tips. Each one is written as a command. I used the imperative mood (the command) because these tips are vital parts of writing. I used it in each case because that creates a pattern your brain picked up by the time you reached Writing Tip #3.
If I had changed Writing Tip #8 to "Details are important," your brain would have registered the shift in structure and for a moment would have flickered away from what I want you to do:
accept these tips,
become a stronger writer,
sell lots of books,
advance the general quality of written English in the world.
Human brains love pattern. Give your reader's brain a pattern and your ideas will come through like sunshine through a window. Your reader will
take you seriously,
recommend your book,
change the world...